RECENT PROJECTS
Sendik’s Food Markets in Southeastern Wisconsin asked North 50 to create a TV campaign to celebrate the brand’s 95th anniversary. Their challenge to us: “Make it emotional. We want viewers to ask; ‘Wait, that was for a grocery store?’” So we tapped into one of their core strengths - the power of great food in uniting (reuniting) humanity. With the world slowly emerging from COVID jail, the timing was right.
REMEMBER WHEN IDEAS MATTERED? THEY STILL DO TO US.
We’ve done a lot over the years. Here are pieces of work from past lives we’re particularly proud of.