BUILT BY EXPERIENCE. FUELED BY IDEAS.
WE’RE NORTH FIFTY.
Somewhere along the path to powerful executions, advertising has gotten a little sidetracked. Orange-barreled by budget reductions, tighter timeframes, the blinking lights of data, and a follow-the-leader mentality, many brands have become more focused on counting impressions than creating them. Truth is, most marketing today lacks the emotional tar that gets into the pores of a target audience. And that’s where we come in.
THE JOURNEY IS THE DESTINATION.
“Oh where have you been, my blue-eyed son?” Bob Dylan asks that in his song A Hard Rain’s Gonna Fall. The response? “I’ve stumbled on the side of 12 misty mountains. I’ve walked and I’ve crawled on six crooked highways, I’ve been out in front of a dozen dead oceans.” If you’ve spent any amount of time in advertising, you can relate to those lyrics. The point is, there’s no substitute for experience. Time is short. Budgets are tight. And expectations are high. If you’re not working with someone who’s been down a few crooked highways, you’re not getting full value.
LET’S HIT THE ROAD.
If you’d like to learn more, send us an email. We’ll pick up some munchies for the road.